Today, the digital market is undergoing major changes. Some famous social networks are staying afloat while others start losing their popularity.
Our task is to figure out how the world of social networks will look like now and predict where brands and influencers should stay in touch with their users and potential customers.
There are many work platforms that users choose as a more convenient format for consuming content. It is also impossible to exclude the possibility that users will be in search of “workarounds” that will allow them to continue using their usual social networks. Many companies that failed to respond correctly in a crisis situation were forced to lie low, and some left the market altogether. This is an important turning point for those who remain.
In fact, now there is a change of market leaders. Brands and influencers that occupy free niches faster and more efficiently than others will gain a foothold in the updated digital arena. Their audience must be even more loyal than before. We divided social networks according to the tools that are necessary for the comprehensive promotion of a personal or commercial brand in the media space.
It is conditionally possible to divide the ecosystem into 2 formats:
-
- Large popular platforms that already have an audience;
-
- An extended list of sites that can develop and gain momentum in the new reality.
Features of some popular sites
-
- Pinterest is a photo hosting service that allows users to add images, place them in thematic collections and share them with other users. The platform can be used by both bloggers and brands. Shopping tags and the ability to attach links to third-party sites are available.
-
- Twitter is a microblogging format built on brief notes from users. The social network is interesting for its high level of virality. Suitable for special projects and direct contact with your audience.
-
- Tumblr is a microblogging network that includes many pictures, articles, videos and gifs on various topics and allows users to publish posts to their blogs on Tumblr. Millennials have never left here, and it is also the origin of many content platforms. The platform can be used as another communication channel for brands with an audience or as part of a personal blog.
-
- Likee is a platform for creating short vertical videos. Many regard it as an analogue of TikTok, but for a younger audience. Creating vibrant videos while we wait for the return of TikTok.
-
- VSCO Cam is a photo app for the iPhone with beautiful filters, photo fine-tuning, and weekly digests of the best photos. Now there are very few brand representatives in VSCO, which gives a chance to become the first on the site. However, the platform is more suitable for bloggers and photographers who want to create cool content and share it with an enthusiastic community.
-
- Tinder is a dating app where users can find a match according to their interests. Brands can integrate special projects into these services.
-
- Pornhub is a site with pornographic materials. Can be a bright platform for the most unexpected special projects.
